A Comprehensive Guide for Agricultural Exporters

Expanding into international markets offers exporters the opportunity to access larger customer bases, increase revenues, and establish long-term business relationships. However, one of the biggest challenges for new and experienced exporters alike is finding and connecting with reliable international buyers.

This article provides a step-by-step guide on where and how to find these buyers, how to approach them, and which platforms (including TurkishAgro.com) can support your export growth.

1. Leverage Online B2B Marketplaces

One of the fastest ways to access global buyers is through B2B e-commerce platforms that specialize in international trade:

• Alibaba.com

• GlobalSources.com

• TradeIndia.com

• Made-in-China.com

• ExportHub.com

These platforms allow exporters to create product listings, receive RFQs (Request for Quotes), and communicate directly with potential buyers.

? Tip: Ensure your product pages are complete with professional images, detailed specifications, certifications, and logistic options.

2. Use Specialized Export Platforms like TurkishAgro.com

Turkish Agro Export is a dedicated online export platform focused on Turkish agricultural products. It connects Turkish producers, growers, and traders with international buyers through:

• Verified product listings

• Export-ready packaging and documentation support

• B2B matchmaking tools

• Direct communication modules

TurkishAgro.com provides a trusted and localized platform that helps agricultural businesses:

• Promote their brand internationally

• Sell export-quality goods

• Receive expert consulting and support in English, Arabic, and other global languages

✅ Pro Tip: Create a verified seller profile on Turkish Agro and upload detailed product offers (e.g., 24-ton Agria Potato container).

3. Attend International Trade Fairs and Exhibitions

Trade fairs remain one of the most effective ways to meet high-quality buyers face-to-face. Look for events such as:

• Fruit Logistica (Germany)

• Gulfood (Dubai)

• SIAL (France, China)

• WorldFood Istanbul (Turkey)

At these events, buyers actively look for new suppliers and deals. Take brochures, samples, and be prepared to negotiate and follow up.

4. Work with Trade Missions and Export Promotion Agencies

Many countries, including Turkey, provide support through public or semi-public institutions:

• Turkish Exporters Assembly (TİM)

• Ministry of Trade (Ticaret Bakanlığı)

• Chambers of Commerce

• Commercial attachés in embassies abroad

These agencies often organize:

• Buyer delegations

• Trade matchmaking events

• Financial incentives and grants for international promotion

5. Utilize Social Media & Digital Advertising

Platforms like LinkedIn, Facebook, and YouTube are increasingly effective for B2B outreach:

• Create company pages in multiple languages

• Share production videos, certifications, testimonials

• Run targeted ads in countries with high agricultural import volume

? Example: Promote “Turkish Dried Figs” to German or Japanese buyers with geo-targeted content.

6. Register on Global Trade Directories

Don’t overlook free or paid listings in well-ranked trade directories. These sites are often used by buyers to search and verify potential exporters:

• Kompass.com

• Exporters.SG

• YellowPages in different countries

• ImportGenius (for competitive intelligence)

7. Collaborate with Freight Forwarders and Export Agents

Many experienced freight forwarders have existing buyer networks. Ask logistics partners if they work with specific industries or buyers looking for agricultural products.

Similarly, export agents may already represent foreign importers and can help you pitch your offer professionally.

8. Email Outreach & CRM Strategy

Once you have a list of target companies or importers:

• Send personalized emails with product catalogs and certifications

• Attach your Turkish Agro profile link or product offer page

• Use CRM tools (e.g., HubSpot, Zoho) to manage communication and follow-ups

? Make sure to include: Company introduction, product photos, availability, MOQ, export terms (Incoterms), and certifications.

9. Use Import Statistics and Trade Data Tools

Use international databases to identify which countries import your product most, and who the major buyers are:

• ITC Trade Map

• UN Comtrade

• Turkish Statistical Institute (TÜİK)

• Eurostat

This data helps prioritize which markets to target and tailor your offer accordingly.

10. Offer Samples and Flexible MOQs

To attract new buyers:

• Offer free or discounted samples

• Provide smaller MOQ (minimum order quantity) options initially

• Demonstrate flexibility and clear communication

Building trust is key to turning first-time buyers into long-term partners.

Finding and connecting with international buyers requires a strategic combination of digital tools, platform visibility, personal outreach, and market intelligence. Whether you're exporting potatoes, pulses, dried fruits, or other agricultural goods, platforms like TurkishAgro.com can serve as a vital bridge between your business and global markets.

Start building your export pipeline today by registering on reliable platforms, showcasing your products professionally, and actively engaging with the international trade community.